I’ve been wondering why I dislike twitter hashtag memes so much. But it’s pretty obvious really: it doesn’t matter how unexpected and funny the original concept was, the world has a plentiful supply of people who just don’t know when the joke is well and truly dead and buried.

Timing. What makes a good comedian? No, wait. I think I told that wrong. Let me try again. And again. And again. It’ll be funny in the end. Believe me.